Did Duterte win because of Cambridge Analytica, Facebook?

If Cambridge Analytica was involved in Philippine elections, which candidate benefitted?

According to a report by the South China Morning Post, the company helped Duterte, former Davao mayor and now Philippine president. NEWS SOURCE: http://www.scmp.com/news/asia/southeast-asia/article/2140303/how-cambridge-analyticas-parent-company-helped-man-action

The report said that an archived version of the SCL website boasts of its role in the rebranding of its client “as a strong, no-nonsense man of action, who would appeal to the true values of the voters.”

While Duterte was not mentioned, this is the image adopted by the presidential candidate during his campaign.
The now removed section of the SCL website, which talked about their work in the Philippines, reads in full:

“In the run up to national elections the incumbent client was widely perceived as both kind and honourable, qualities his campaign team thought were potentially election-winning. But SCL’s research showed that many groups within the electorate were more likely to be swayed by qualities such as toughness and decisiveness. SCL used the crosscutting issue of crime to rebrand the client as a strong, no-nonsense man of action, who would appeal to the true values of the voters.” – Rappler.com

READ MORE FROM NEWS SOURCE: Did Cambridge Analytica use Filipinos' Facebook data to help Duterte win?; Natashya Gutierrez @natashya_g Published 2:43 PM, April 05, 2018 Updated 10:41 PM, April 05, 2018 https://www.rappler.com/nation/199599-facebook-data-scandal-cambridge-analytica-help-duterte-win-philippine-elections

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